Promotion of small groups at foreign trade fairs

Services and benefits for companies

With its small group promotion the state of North Rhine-Westphalia is specifically aimed at small and medium-sized enterprises which can have very individual requirements when it comes to presenting their offerings to a wide audience abroad. This instrument of foreign trade promotion is therefore designed to be particularly flexible.

At least three companies must come together as a small group in order to exhibit jointly at a trade fair of their choice – financially supported by the state of North Rhine-Westphalia.

The focus of the small group program is on the concept of cooperation. Joint representation at a trade show means that planning, organization and costs are shared by several parties. This reduces human resource requirements and lowers costs; and last but not least you also benefit from the exchange with your partners within the small group.

You can participate as a small group individually in many foreign trade fairs worldwide according to your needs. The selection of the trade fair is subject to two conditions:

  1. The trade fair must be listed with the Association of the German Trade Fair Industry – auma – or in the M+A ExpoDataBase trade fair planner.
  2. Trade fairs with official federal and state participation are excluded from small group promotion.
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Promotion of small groups at foreign trade fairs

Heike Dornbusch
Phone:  +49 211 710671-13